TheMet Museum
Visual design
Art Direction
Website
2015For The Met’s new brand and website, the design centers on an intuitive, accessible experience for visitors of all ages. The interface uses larger type, high-contrast color, clear hierarchy, screen reader support, and full keyboard navigation. Copy is literal and unambiguous, and key flows like ticketing are paced and straightforward, with specific attention to first-time and older visitors who benefit from more time and clarity.