Zumtobel
Website
Branding
Digital design system
Motion design
Development Oversight
2019Austrian lighting company Zumtobel’s portfolio spans thousands of SKUs, and the challenge was calibrating information density for a professional audience of lighting designers and architects. Research confirmed that simplification would be a liability, so the design keeps complexity on the user’s side and makes it usable. A structured data model, layered navigation, and parameter-rich product views surface detailed specifications quickly, while progressive disclosure maintains clarity for deep comparison and confident selection.